Category

Copywriting

Blogging for success

By | Copywriting, Website Content | No Comments

Thinking about blogging? There’s some great (and profitable) reasons to blog, so come on, jump in! And while you’re at it, why don’t you start strong and implement some of our blogging for success tips? A blog is a fantastic way to communicate more than just the nuts and bolts of what you sell. It shows who you are. And that,…

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Content Marketing

By | Copywriting, Online Marketing, Search Engine Optimisation SEO, Useful Information, Website Content | No Comments

Everyone says Google rewards freshness, and that’s true… but it isn’t the whole story. The problem is that some people in the industry (especially the dodgy SEO companies) take ‘freshness’ to the extreme. They think they’re going to get top rankings because they spin a lot of fluff that no one wants to read. Well, guess what? They aren’t! Google hates…

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How to Write a Website… The Right Way

By | Copywriting | No Comments

Even the best looking websites are let down by boring content. No website can exist on flash and dazzle alone. Beyond the sexy visuals, there needs to be website content to match. And there’s a lot you need to know when you’re learning how to write a website. Engaging. Charming. Seductive. The sort of content the reader couldn’t possibly tear…

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Writing Copy – A Guide

By | Copywriting | No Comments

How to go about writing copy for your new website Your decision to build your own website is a smart one.  Don’t blow it by filling it with dumb copy!  Writing dumb copy is the easiest thing in the world to do – anyone with half a brain can do it, including professional copywriters.  So before you have a go…

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