My top 2 tips (and a to-do!) for writing great pages

Here’s some easy pointers that really can help you get more enquiries and/or make more sales…. just by making a few simple changes to your website copy


Getting your content right is so important if you want your website to convert… but thankfully it isn’t rocket science! If you break it down into common-sensical ideas then it’s pretty easy really!

First you should identify the purpose for every page of your website.

For example, a contact page isn’t JUST a page where your phone number is; it’s a page where you’re asking (or telling!) people that they should get in touch… right here, right now.

My top 2 tips for writing great pages

  1. Find out what makes you unique and drive that point home.

    Are you the cheapest? Do you have awesome customer service? Are you the only one in your area that does what you do? Do you have an amazing guarantee no one else can beat?

    Taking five minutes to identify your strengths versus your competitors can help you decide exactly what to tell your readers.

  2. Structure your page to make it easier to write.

    So for example, if you’re writing a sales page, you could structure it like this:

    – Intro
    – Relate to your customer’s problem
    – Explain how your product solves their problem
    – Show why you’re a better choice than your competitors
    – Prove it with testimonials
    – Invite people in with a special offer
    – Instruct them to order today, or call for more info, or register their interest etc

    Easy isn’t it? I told you it wasn’t hard! Writing each section doesn’t look anywhere near as scary once you actually plot it out like this.

But for now, if you want to get a head start, then there’s a little writing copy guide which I’ve written. You’re welcome! 😉

Want a quick ‘to-do’ that’ll boost your results?

If you haven’t spent much time on your web content yet here’s a great little task for you.

  1. Spend 10 minutes to sit down and think about your strengths, as a business and as a small business owner. Then, write down what makes YOU unique compared to to your competitors.

Once you’ve done this, look at the key pages of your website and ask yourself:

“Have I made my unique selling point clear enough?” 

And if you haven’t… make it clearer!

Do this and you’ll see a MUCH higher conversion rate on your website. It’ll make a big difference to your bottom line. Seriously!




This article first appeared in Australian Businesswomen’s Network on 19th June 2013.