This blog was originally written for Australian Businesswomen's Network herbusiness blog on the 18th January, 2012 - by Bianca Board.

What’s one thing you’re going to do better in 2012? I hope it’s taking action to improve your website! It’s a huge untapped resource for most of us small businesses as we can sometimes fail to see it as an investment. Like any investment it should be showing you a profit.

Marketing your website and ensuring it is converting leads and getting you more sales should be at the top of your priorities for 2012. I have 12 pointers to help you get started on this… but trust me; they won’t work unless YOU take ACTION!
 

Have we mentioned lately how much we love our clients? Seriously, you guys are our raison d’etre! It’s the best feeling in the world when we hear of a small business taking over the #1 spot in Google for a keyword, or that a client’s website has helped them grow their sales exponentially by expanding into a market they might not otherwise reach! But I digress....

Interviewed by Sarah McCormack, Marketing Manager of Web123.

Hi, it’s Sarah McCormack here with you today. I’m Web123’s Marketing Manager and I’m lucky enough to be interviewing Jack Delosa.

Jack Delosa has been repeatedly featured as one of Australia’s top entrepreneurs, from having his company listed in the Fast 50 Start-Ups in Australia, being listed as one of the top 10 entrepreneurs under 30 in Australia in the Dynamic Business Young Guns and three times listed in Australian Anthill’s 30Under30 Publication.

Jack Delosa has consulted for brands such as Microsoft, Virgin and CPA on the topics of business growth and performance. Today he is a spokesperson for entrepreneurship in Australia and we are very lucky to have spoken to Jack about his journey and the advice he can provide small businesses and entrepreneurs!

My favourite part of my job is when I get to make things work better than they worked before, so I am thrilled to announce a couple of small updates which I think will make the lives of Web123 Clients that little bit easier.

The whole world is buzzing about Facebook, but 2011 was a particularly big year for social media here in Australia. Have you or your business joined Facebook this year? Find out just how massive 2011 was for Facebook Australia and which businesses have been rocking social media better than the rest.

2012 is the year that the Mayans predicted would be the end of time, the year Obama goes up for re-election, and the year of the London Olympics. While some predictions are more probable than others, having an eye on the future is a fun (and potentially very profitablel!) thing to do for your small business. We asked the Web123 team what they expect to see in 2012, and here are our “professional predictions” for 2012 on everything from websites, marketing, zombies, Justin Bieber, and world domination.

Small business marketing can take on many different forms. One of the best new ways of promoting your business online is through videos, especially on YouTube. Here is a how to guide of YouTube strategy for small business -- the easy way!

Ever wondered why some businesses pay tens of thousands of dollars for a web design when another business just paid a couple of hundred dollars? So which one is the best option? For small businesses we recommend affordable web design is the most cost effective solution. Web design businesses, including affordable web design businesses, are using pricing as a strategy in order to place them within the market. However, this pricing can be an illusion on what the web design company is actually offering… How? Let’s find out…

We've recently released a number of SEO products. We've got eBooks and SEO services. So which services are right for you? 

Have a read through the following profiles and pick the one which feels most like you: then read the services we recommend!

I've written a fair bit about simple SEO techniques that you can use to help boost your ranking in Google. But if you don't have any success on your own (or you don't have the time to dedicate to SEO because you're busy running your business!) you may want to engage the services of an expert. 

It's rarely wise to just throw money at someone without knowing what they're doing. So here's a handy guide to help you understand what is SEO, and if you're hiring someone to do SEO for your website, what exactly they may be doing for you and how to choose a company for SEO. Some of the things an SEO expert may do for you (or claim to) could be potentially harm your site just as much as they could help it, so it's important to go with a company for SEO that is honest and upfront about its methods.