Social Media

Pinterest is no longer the niche network it started as. The social bookmarking site has skyrocketed overnight into one of the most popular social media platforms in the world. Wondering what the hype is about? Here are 8 reasons why Pinterest is irresistible for small business.

The internet is all aflutter with pins and pictures lately, and unless you’ve been living under a rock you’ve probably heard of the latest social media craze: Pinterest. Pinterest is a social sharing site in which users create virtual scrapbooks (or pin boards) of images collected from all across the web.
 

What is Pinterest?

If you’re scratching your head thinking, “What is Pinterest?!”, don’t worry! It’s a very simple, fun, and powerful social media site. Pinterest has already become the third most popular social platform in the United States, and with over 160,000 Aussies visiting each the site each month, it’s quickly making its mark here, too. 

Pinterest is a visual scrapbook of sorts. It’s a mix of bookmarking the best content on the web, compiling ideas through images, and sharing it all with your friends. Pool together ideas on a certain topic to reference back to, or guide visitors back to the website of origin to learn more about the pin. (If your wheels are starting to turn with how you can use Pinterest to get traffic on your own website, keep reading! Pinterest has massive potential for business.)

I know I know… Another social media site we all need to learn how to use! Pinterest is growing faster than Facebook, and that’s saying something! Basically, Pinterest is a photo board that you ‘pin’ images too; people can then follow your board or comment on your photos. The difference between Facebook and Pinterest is that Facebook is like going to a bar to socialise, and Pinterest is like shopping at the weekend markets.

I bet you’re asking yourself “How can I use Pinterest to boost my business?” This article will explore 8 Brand Boosting Ways on How to use Pinterest for your business! So, let’s get started.

This blog was originally written for Australian Businesswomen's Network herbusiness blog on the 29th March, 2012 - by Bianca Board 

Things change. Contracts come to an end, great TV shows get cancelled, your kids go to university. Hey, that’s life! But for a small business, placing your bets on a single resource means that any drop of change can be a tidal wave.

Facebook recently rolled out massive changes to business pages, and this small business tsunami you might have heard of – Timeline. I’m not usually one to whinge about Facebook changes, but this particular round of forced “upgrades” is particularly unwelcome. While a few of the features are clever and sleek, there are many more that are going to pose major setbacks for small business social media strategy.

Small Businesses are now jumping on the Facebook Ad band-wagon, due to its ease-of-use, affordability and success of the ads. However, I’ve heard that small businesses are having trouble turning their ‘clicks’ into ‘conversions’. Here are four power tips that’ll help your small business make your Facebook Ads more effective.

Whether you like it or not, Facebook has done it again: they’ve broken the mold and practically flipped business pages on their heads. In case you haven’t heard the news, Facebook Timeline for business pages has arrived!

While it’s not easy to keep up with all the changes of Facebook, this latest round of developments is certainly worth taking note of. Here are 7 new changes to Facebook business pages that you need to be aware of, and how you can implement them into your small business social media strategy.

If you’ve logged into your Facebook business page anytime in the last few weeks, you will have noticed an alert at the top of the page letting you know that a new format, Timeline, is going to be applied to your page starting March 30. That means ready or not, your business page is about to change!

While Timeline for business pages means big differences for how you’ll need to handle your social strategy, the most immediate changes you need to be aware of are aesthetic.

By Kylie Dowell of Dowell Solutions

It all began about a month ago; I had put up my new website and added my new amazing eBook for sale on it. However, I needed exposure to help promote the eBook and actually make some sales. I had read that having a Facebook Page and linking blogs and information back to your website could help improve your Google ranking and website traffic. So, I went ahead and had my Facebook Page created. It was very successful in the beginning gaining many new ‘likers’ but it wasn’t generating any conversions and the new ‘likers’ slowly stopped. So, I started to get curious about how I could create Ads on Facebook and how they would work for me.

This blog was originally written for Australian Businesswomen's Network herbusiness blog on the 1st February, 2012 - by Bianca Board.

Are your social media profiles helping your business be found on search engines?

Yes that’s right – search engines now rank social media sites in their results. This means whatever words you are frequently using on social media pages will count towards your search rank.

Higher social media ranking equals more traffic to your website! It highlights how important it is now to research and use your specific keywords on all your business profiles.

Do you sit at your computer and stare at those ads on Facebook and wonder how businesses do them and if they’re effective? Well, considering some business fan pages have tens of thousands of fans…they must be doing something right! So, it’s time to become a part of this phase and understand how the big guys do it and how us small businesses can utilise the ads on Facebook in the most cost effective way.