Online Advertising

Small Businesses are now jumping on the Facebook Ad band-wagon, due to its ease-of-use, affordability and success of the ads. However, I’ve heard that small businesses are having trouble turning their ‘clicks’ into ‘conversions’. Here are four power tips that’ll help your small business make your Facebook Ads more effective.

As a business owner you want your business to excell and you want to grow… in order to grow you need MORE leads, MORE sales, MORE cost effective marketing tools, MORE customers and MORE brand awareness. A website can provide all this to grow your business.

Do you ever wish you had a bigger budget to do bigger and better things with like the big boys you compete with? I tell you now, you don’t need it! The big boys should learn a thing or two from you small businesses!

You’re all probably thinking “Not another social media website!” However, this one is different! LinkedIn is the professional social network and is the world’s largest with over 120 million members. According to LinkedIn these 120 million professionals follow more than two million companies, recommend over 350,000 products and are joining over one million groups. Yes, it is massive! The benefit of LinkedIn for small businesses is the LinkedIn Advertising, or known as LinkedIn Ads.

Are you looking for ways to improve your web marketing online? Do you want to get loads more traffic to your website? Of course you do! More traffic in most cases equates to more business and who doesn’t want that?  

Marketing these days is about face-time and as we’re increasingly getting busier (some say the average female is hit with 4,000 messages on any given day) it’s getting harder and harder to get your message in front of the right people, and your brand remembered.
 

Is your small business taking advantage of video marketing online? You don’t need a crew of cameramen or a Hollywood budget to make effective marketing videos about your business. With over two billion videos being viewed on YouTube every single day, video marketing is a powerful tool that you should be leveraging to drive traffic to your site. Here are a few things you should know about getting started in video marketing online.'

Everyone’s buzzing about Facebook friends these days, but there’s a lot more you can do with the site than just catch up with old schoolmates. Here are 15 ways you can use Facebook in business.

Your website is the heart and soul of your company’s web presence... but is it enough? It’s the hub for all the essential information about who you are, who you help, and how you do it. However, when someone does a search for keywords related to your business, your website may or may not be the first thing about you that turns up. Building a solid web presence is a way of ensuring that anything Google might turn up in those searches actually reflects your business -- and in a good way!

Google is undoubtedly the most popular means of internet search these days. As King of the world wide web, if Google offers you an opportunity to do something for your business, you ought to consider it an offer you can’t afford to refuse. An important tool at your fingertips is listing with Google and it's free.

Google Places is a Google’s gift to local businesses to help them connect their online presence with their physical store. Essentially, Google Places is like a digital business directory that ties together your company name, physical address, and website. It’s a way of organising relevant information about your business, all in one place. 
 

 “Location, location, location!” have always been the words on real estate agents’ lips, but now with the rising popularity of smartphones they’re the words your clients are buzzing about too. Location-based services (aka: LBS or geolocation apps) are applications for mobile phones that use a smartphone’s GPS to help the user find businesses around them. Whether you’re using them or not, chances are some of your clients already are!