Valissa Warren

Pinterest is no longer the niche network it started as. The social bookmarking site has skyrocketed overnight into one of the most popular social media platforms in the world. Wondering what the hype is about? Here are 8 reasons why Pinterest is irresistible for small business.

The internet is all aflutter with pins and pictures lately, and unless you’ve been living under a rock you’ve probably heard of the latest social media craze: Pinterest. Pinterest is a social sharing site in which users create virtual scrapbooks (or pin boards) of images collected from all across the web.
 

What is Pinterest?

If you’re scratching your head thinking, “What is Pinterest?!”, don’t worry! It’s a very simple, fun, and powerful social media site. Pinterest has already become the third most popular social platform in the United States, and with over 160,000 Aussies visiting each the site each month, it’s quickly making its mark here, too. 

Pinterest is a visual scrapbook of sorts. It’s a mix of bookmarking the best content on the web, compiling ideas through images, and sharing it all with your friends. Pool together ideas on a certain topic to reference back to, or guide visitors back to the website of origin to learn more about the pin. (If your wheels are starting to turn with how you can use Pinterest to get traffic on your own website, keep reading! Pinterest has massive potential for business.)

If you’ve ever caught yourself looking over your shoulder in business, thinking the “other guys” were moving in on your sales, or maybe you were just wondering what you could be doing to outdo the competition - then this is for you. Through the wonders of Facebook, everything you need to know about your biggest rival is hiding in plain sight! Here are 6 sneaky ways to spy on your competition through Facebook.

Whether you like it or not, Facebook has done it again: they’ve broken the mold and practically flipped business pages on their heads. In case you haven’t heard the news, Facebook Timeline for business pages has arrived!

While it’s not easy to keep up with all the changes of Facebook, this latest round of developments is certainly worth taking note of. Here are 7 new changes to Facebook business pages that you need to be aware of, and how you can implement them into your small business social media strategy.

If you’ve logged into your Facebook business page anytime in the last few weeks, you will have noticed an alert at the top of the page letting you know that a new format, Timeline, is going to be applied to your page starting March 30. That means ready or not, your business page is about to change!

While Timeline for business pages means big differences for how you’ll need to handle your social strategy, the most immediate changes you need to be aware of are aesthetic.

You probably already know that Web123 is all about helping small businesses. In fact, it is the #1 reason we do what we do! To help small businesses even more than we already do, we’re teaming up with Small Fish Business Coaching for a very special promotion.
 

This may come as a shock to you, but Web123’s Support Team takes quite a few calls each day. In spite of our 99.9% uptime (hey, we think it’s worth bragging about!), we field heaps of requests all day long about websites - ranging from accidental deletes and oopses, to site capabilities or mysterious-seeming error messages.

We’ve helped nearly 500 businesses get online, and along the way we’ve picked up a trick or two. It’s inevitable as you’re getting your business online that you’re bound to hit a bump or two. Whether you're looking for help with your Web123 site or tech support anywhere else, knowing the right steps to get help can make all the difference. 

 Your business’s Facebook page is your company’s first social impression on the online world. Think of it as an informal way of saying hello to your customers, prospects and business connections. While your business Facebook page will never be a replacement for your website, there are a lot of things you can do to make it more effective than other (say... your competitors’) Facebook pages. Here’s a breakdown of all the parts to pay attention to.

Have we mentioned lately how much we love our clients? Seriously, you guys are our raison d’etre! It’s the best feeling in the world when we hear of a small business taking over the #1 spot in Google for a keyword, or that a client’s website has helped them grow their sales exponentially by expanding into a market they might not otherwise reach! But I digress....

The whole world is buzzing about Facebook, but 2011 was a particularly big year for social media here in Australia. Have you or your business joined Facebook this year? Find out just how massive 2011 was for Facebook Australia and which businesses have been rocking social media better than the rest.