Sarah McCormack

I know I know… Another social media site we all need to learn how to use! Pinterest is growing faster than Facebook, and that’s saying something! Basically, Pinterest is a photo board that you ‘pin’ images too; people can then follow your board or comment on your photos. The difference between Facebook and Pinterest is that Facebook is like going to a bar to socialise, and Pinterest is like shopping at the weekend markets.

I bet you’re asking yourself “How can I use Pinterest to boost my business?” This article will explore 8 Brand Boosting Ways on How to use Pinterest for your business! So, let’s get started.

Small Businesses are now jumping on the Facebook Ad band-wagon, due to its ease-of-use, affordability and success of the ads. However, I’ve heard that small businesses are having trouble turning their ‘clicks’ into ‘conversions’. Here are four power tips that’ll help your small business make your Facebook Ads more effective.

Is it bothering you that all you hear lately are retailers closing their doors for good? Business failure is high and it seems all we hear about is that these economic conditions are only going to get worse.

I tell you; it bothers me!

As a consumer, this impacts on what I can buy as it limits my choice and availability of Australian goods and services. With all this negativity in the air, I’m sure it saddens all small and large businesses within Australia; with ever-more empty retail spaces popping up, the future is the ‘unknown’ for many retailers. 

Do you sit at your computer and stare at those ads on Facebook and wonder how businesses do them and if they’re effective? Well, considering some business fan pages have tens of thousands of fans…they must be doing something right! So, it’s time to become a part of this phase and understand how the big guys do it and how us small businesses can utilise the ads on Facebook in the most cost effective way.

Interviewed by Sarah McCormack, Marketing Manager of Web123.

Hi, it’s Sarah McCormack here with you today. I’m Web123’s Marketing Manager and I’m lucky enough to be interviewing Jack Delosa.

Jack Delosa has been repeatedly featured as one of Australia’s top entrepreneurs, from having his company listed in the Fast 50 Start-Ups in Australia, being listed as one of the top 10 entrepreneurs under 30 in Australia in the Dynamic Business Young Guns and three times listed in Australian Anthill’s 30Under30 Publication.

Jack Delosa has consulted for brands such as Microsoft, Virgin and CPA on the topics of business growth and performance. Today he is a spokesperson for entrepreneurship in Australia and we are very lucky to have spoken to Jack about his journey and the advice he can provide small businesses and entrepreneurs!

Ever wondered why some businesses pay tens of thousands of dollars for a web design when another business just paid a couple of hundred dollars? So which one is the best option? For small businesses we recommend affordable web design is the most cost effective solution. Web design businesses, including affordable web design businesses, are using pricing as a strategy in order to place them within the market. However, this pricing can be an illusion on what the web design company is actually offering… How? Let’s find out…

The question stands, how do you create a website? All those tech terms and jargon those I.T. Geeks use is really confusing, and in the end you are still left asking ‘how do you create a website, because you didn’t answer my question!’

Frustrating, I know! 

As a business owner you want your business to excell and you want to grow… in order to grow you need MORE leads, MORE sales, MORE cost effective marketing tools, MORE customers and MORE brand awareness. A website can provide all this to grow your business.

Do you ever wish you had a bigger budget to do bigger and better things with like the big boys you compete with? I tell you now, you don’t need it! The big boys should learn a thing or two from you small businesses!

What’s the point in targeting a massive audience to only receive a small percentage of those people as actual sales? If you think the way to market and sell your products is best done this way I am about to change your thinking!