SEO for Beginners

What is SEO anyway? A Guide for Beginners…

We often get asked about SEO... daily actually!  We hear “How do I get more traffic?” or “How can I get to the top of Google?”  I can see you nodding your head right now. You’re in the same boat, right?

What usually happens is a web designer will sell you a website, take your money when it goes live and leave you hanging when it comes to actually getting traffic and a return on what you spent on your site. Sound familiar?

Well what most web designers fail to tell you is that your website is one small part of being successful online. The other is marketing it… properly. And a big part of marketing online - one that has the best results and long-term effectiveness is SEO.

SEO in simple terms stands for Search Engine Optimisation and is the process of making your site popular to search engines like Google, so you can win more traffic and attract more buyers to your site.

In essence, if you’re ‘doing’ SEO, you’re aiming to get your site to number 1, 2 or 3 on Google for particular chosen keywords specific to your business. Keywords that are relevant, will bring substantial traffic to be commercially viable, and that aren’t too competitive that you'll never get to page 1 or even page 10 for them!

So just how do you ‘do’ SEO and what exactly is it? Google uses about 200 different formulas to determine its algorithm and decide who gets the top spot. In short, it’s a popularity contest. In theory, there’s a lot more to it.

Firstly, you need to understand how Google works in order to effectively perform safe SEO techniques. If you use what’s called ‘grey hat’ or ‘black hat’ tactics you could find your site getting banned or blacklisted by Google and that will hurt your profits forever!

Secondly, you need to understand what ‘on-page’ and ‘off-page’ SEO is and how you can optimise both to pull in traffic that buys. Traffic from all around the world even.

Of course, you need to know how to create quality content and use that great content to your advantage. Then there’s an arsenal of tools at your disposal to make life easier, a bunch of ways you can generate content and quality backlinks for your site to climb the ranks and loads of SEO tips all newbie’s will want to take advantage of…

That’s why we created this SEO for Beginner’s Guide! It’s the best introduction you can get to wrap your head around the complex and technical world of search engine optimisation and getting the right traffic that will convert and buy.

 

In this SEO for Beginners Guide, you’ll learn:

• What SEO is and how the search engines work.
   
• The importance of quality content for SEO (if you’re unsure of this, read about Google’s recent Panda update and you’ll see what we mean).
   
• How to choose the right keywords to rank well (and no, we don’t mean ones that are so competitive you’ll never come within a bulls roar of ranking for!)
   
• Free and cheap online tools to uncover the best keyword niche opportunities – the ones that will mean money in the bank.
   
• Common mistakes most SEO newbie’s make and how you can avoid them.
   
• The top 10 tips for mastering SEO success.
   
• Plus much, much more!

 

Who is this ‘SEO For Beginners Guide’ for?

This guide is perfect for any new or established website owner not currently doing SEO who wants to learn the steps involved in achieving a better rank. It’s as the title says, 'a beginner’s guide' but it does cover an in-depth look at the overall big picture of SEO and how it can be your number one most powerful online marketing strategy.

Use this guide to begin your journey to better search results, more targeted traffic, better on-site performance and conversion and more money in your back pocket.

It’s a great guide to read to wrap your head around the complexities of SEO and uncover the mysteries your competitors have probably already learned about.

 

Buy it now for just $29 or bundle it with our ‘Improve Your Google Rank in 30 Days’ step-by-step action plan workbook for just $67!

 

See you on the other side! 

 

P.S. Oi! Web123 Clients! If you already own a Web123 website, just send us an email requesting the book and we'll send it to you free. 

 

RRP $29.00 inc. gst

Free to clients!